GRUMPY GRANDPA
Traditional survey methods only represent the voice of 1-2% of customers - a small but very vocal group. Guess who’s leading the brigade? You got it! Grumpy Grandpa, and he doesn't represent the silent majority… but boy, he can make some noise!
About TruRating
Skip the extremes of super-happy and super-grumpy reviews from the old-school receipt surveys. Get the balanced view of a genuinely representative bunch of your shoppers!
What happens when you give the silent majority a voice? By using micro-surveys delivered on the pin pad at checkout, TruRating makes giving feedback easy. Businesses can hear from a truly representative sample with over 80% response rates in-store and over 50% response rates online.
Don’t just focus on the Grumpy Grandpas of the world. Hear from a fair and representative group of your shoppers.
Blog Articles
In this blog series, we explore the importance of representation by amplifying the voices of your cherished shoppers, while diving into the ways you can connect and build long-lasting relationships in retail.
Blog
The Vocal Minority
How genuine customer voices are being drowned out by the fakes and extreme few.
Blog
Charting the Future of Retail
Ah, the enigma that is Generation Z. Are they really so hard to decipher?
Blog
Guaranteed to be Grumpy
Have you ever agreed to take part in a survey, feeling generous about...