menu
close_24px
BEWARE OF THE

GRUMPY GRANDPA

Traditional survey methods only represent the voice of 1-2% of customers - a small but very vocal group. Guess who’s leading the brigade? You got it! Grumpy Grandpa, and he doesn't represent the silent majority… but boy, he can make some noise!
GG-Landing-Page-Header
Unlocking the voice of every customer

About TruRating

Skip the extremes of super-happy and super-grumpy reviews from the old-school receipt surveys. Get the balanced view of a genuinely representative bunch of your shoppers!  

What happens when you give the silent majority a voice? By using micro-surveys delivered on the pin pad at checkout, TruRating makes giving feedback easy. Businesses can hear from a truly representative sample with over 80% response rates in-store and over 50% response rates online.

Don’t just focus on the Grumpy Grandpas of the world. Hear from a fair and representative group of your shoppers.  

Terminal-for-GG-Page
Trending topics on customer feedback

Blog Articles

In this blog series, we explore the importance of representation by amplifying the voices of your cherished shoppers, while diving into the ways you can connect and build long-lasting relationships in retail.

Grumpy-Grandpa-Blog-Image-1 Blog
The Vocal Minority

How genuine customer voices are being drowned out by the fakes and extreme few.

Gen Z Grumpy Grandpa Blog
Charting the Future of Retail

Ah, the enigma that is Generation Z. Are they really so hard to decipher? 

Guaranteed to be Grumpy Blog
Guaranteed to be Grumpy

Have you ever agreed to take part in a survey, feeling generous about...

Grumpy-Grandpa-Cartoon-1
Grumpy-Grandpa-Cartoon-2
Grumpy-Grandpa-Cartoon-3
Grumpy Grandpa 4

 

Contact Us

Find out how you can hear from the vast majority of your customers, not just the disgruntled few.