Helping a leading outdoor brand to understand their globe-trotting customer base
After unsuccessful attempts to implement a number of CX tools, Kathmandu tried to establish email and text feedback mechanisms for their customers, but were unhappy with response rates of less than 5%. Lacking both in volume and insights, the brand was struggling to assess if staff were upholding key service standards and ultimately to make decisive decisions on enhancing the customer experience.
Industry: Outdoors/Adventure
Region: Australia, New Zealand and UK
Company Size: 2,000 Employees
Website: www.kathmanduoutdoor.com
TruRating’s intuitive solution gave Kathmandu with a live stream of customer data that allowed them to spot problem areas and identify and celebrate wins in their business. The ability to ask 'custom questions' by month and season, gave them the ability to measure brand consistency at a like for like level, across their stores, providing the helicopter view they'd always struggled to achieve.
Kathmandu was able to identify that over 50% of their customers were purchasing items for an overseas trip. With this insight they have been able to tailor their training to ensuring every customer leaves the store completely world ready. TruRating results are shared across staff teams through weekly and year to date leader boards.
"The simplicity of using a credit card machine to give a rating is incredibly unique... tying that score to average spend and dollar total made this a significant tool."
Stephen Domancie – GM Retail Stores & Operations, Kathmandu
"TruRating has helped us to get real – it provides genuine customer feedback you really can't hide from."
Loana Bentin – Northern Regional Manager, Kathmandu NZ