The Challenge:
After several years of high performance, Bendon found that their flagship store in Wellington was suffering and they were struggling to match sales their high sales. Other high-risk stores had been identified from a sales and growth perspective, but the brand was struggling to find a consistent approach to improvement and was struggling to utilize the information delivered by mystery shoppers.
Bio: Bendon is a global leader in intimate apparel. Since 1947, they have revolutionized the lingerie industry through a dedication to quality and innovation.
Industry: Fashion – Lingerie
Region: APAC
Company Size: 250+ Employees
Website: www.bendonlingerie.com.au
