---
title: Bendon Lingerie
description: Discover how Bendon used TruRating data to identify a gap in their flagship store's customer experience, turning an unseen opportunity into profit
image: https://info.trurating.com/hubfs/Case%20Studies/Screen%20Shot%202019-11-14%20at%202.38.41%20PM.png
---

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# Bendon Lingerie

## Transforming a Flagging Flagship

![Bendon-Floating-Image](https://info.trurating.com/hs-fs/hubfs/Case%20Studies/Bendon-Floating-Image.png?width=600&name=Bendon-Floating-Image.png "Bendon-Floating-Image")

### The Challenge:

After several years of high performance, Bendon found that their flagship store in Wellington was suffering and they were struggling to match sales their high sales. Other high-risk stores had been identified from a sales and growth perspective, but the brand was struggling to find a consistent approach to improvement and was struggling to utilize the information delivered by mystery shoppers.

 

**Bio:** Bendon is a global leader in intimate apparel. Since 1947, they have revolutionized the lingerie industry through a dedication to quality and innovation.

**Industry:** Fashion – Lingerie

**Region:** APAC

**Company Size:** 250+ Employees

**Website:** [www.bendonlingerie.com.au](http://www.bendonlingerie.com.au)

### The Solution 

After implementing TruRating, Bendon were able to identify improvement opportunities gaps in stores in which they’d previously thought were doing all they could. Using custom questions, they were able to test how consistent staff were at offering key service metrics such as greeting and offering fittings to every customer across every store, providing simple but targeted focus areas which were previously invisible at a management level.

![Bendon-Results-Image](https://info.trurating.com/hs-fs/hubfs/Case%20Studies/Bendon-Results-Image.jpg?width=1200&name=Bendon-Results-Image.jpg "Bendon-Results-Image")

![Dash2.0.2](https://info.trurating.com/hs-fs/hubfs/Dash2.0.2.png?width=500&height=323&name=Dash2.0.2.png)

### The Results 

![blue line](https://info.trurating.com/hs-fs/hubfs/info.trurating%20files/blue%20line.png?width=69&name=blue%20line.png)

Thanks to increased transparency, Bendon have been able to achieve far higher levels of consistency across their store base, with certain stores seeing up to 20% increases in ATV. The flagship Wellington store saw a significant turn-around on their sales in the wake of TruRating, with a 13% increase in year-on-year sales, for the most part driven by ATV growth across their customer base.

Some of our results:

- **+20%**  
  ATV in stores
- **+13%**  
  increase YoY sales

![Jennifer-Lockyear-Quote](https://info.trurating.com/hs-fs/hubfs/Case%20Studies/Jennifer-Lockyear-Quote.png?width=525&height=385&name=Jennifer-Lockyear-Quote.png)

### The Results 

![blue line](https://info.trurating.com/hs-fs/hubfs/info.trurating%20files/blue%20line.png?width=69&name=blue%20line.png)

"Having TruRating in store gives us the upper edge that puts us aheaad of everyone else who isn't using it."

**Jennifer Lockyear – Regional Manager**

![Teresa-Gill-Quote](https://info.trurating.com/hs-fs/hubfs/Case%20Studies/Teresa-Gill-Quote.png?width=525&height=385&name=Teresa-Gill-Quote.png)

### The Results 

![blue line](https://info.trurating.com/hs-fs/hubfs/info.trurating%20files/blue%20line.png?width=69&name=blue%20line.png)

"We've seen growth in terms of how we're dealing with customers, how we're communicating and just the overall experience in-store."

**Teresa Gill – GM of Retail NZ**

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