Leaving a Lasting Impression:

Digital vs. Traditional Marketing In Today's World

What's in the report?

While contemporary trends may suggest that digital is king, we ask is there still life in traditional media yet?

Based on contemporary research and insights uncovered from over 48,000 responses from TruRating we report on some surprising findings about the type of marketing that lingers is on our minds and is likely to impact our behaviour. 

Topics explored include:

  • The impact of offline vs. online 
  • How memory can effect behaviour 
  • Utilizing a 'multi-channel approach' 

Packed with practical advice and recommendations that will be invaluable to any marketer looking to optimized budget, we hope you enjoy.