Are you measuring 'Emotional Loyalty'?
A new survey of 180,000 consumers suggests it might be time...
TruRating the customer experience and insights experts have published a new report based on fresh consumer data collected between July-August of 2021, revealing a distinct shift in consumer behaviours in light of ongoing disruptions to the retail industry as a result of COVID-19.
The report highlights a shifting sense of consumer loyalty:
- 26% have changed the brands they buy due to COVID
- 68% of consumers are more loyal to favourite brands since COVID
- 77% of consumers consider a brand's values before purchasing
With data collected from consumers in the United States, the UK and Australia and New Zealand, the report provides an eye-opening view of customer loyalty in the time of the 'Great Acceleration' for retail and gives insight into the trends to look out for in 2022 and beyond.
Download your free copy today and get the latest insights for your industry and views from retail experts across the board.
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